Major Airline

The Business Challenge
In 2012, this airline’s senior leadership and business unit heads issued a mandate to start being agile in order to make the organization more adaptive and able to react faster to changes. To accomplish this, one team of IT developers focused on mobile applications adopted Scrum, a framework for developing and sustaining complex products. Shortly thereafter, more Scrum teams formed in various business units for web and mobile applications.

In early January 2015, four Scrum teams formed to work on the airline’s mobile loyalty app. Each team within this particular business unit focused on a different piece of the mobile app – front-end, back-end, user experience design and testing – and had one Product Owner – the person on a Scrum Team responsible for maximizing the value of the product – amongst them.

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