Executive Summary:

Head of Development, Andrew Scotland for the BBC’s New Media Division, who is a certified SCRUM master, introduced SCRUM practice into the New Media division’s multidisciplinary development teams (Software Engineering, User Experience, Information Architecture, Editorial, Product Management and Project Management). He spoke about how the BBC’s New Media Division adopted SCRUM for more effective software delivery and its significant impact and a fruitful journey in 3 years.

Key Takeaways:

  • During times of changes and certainty, they adopted SCRUM which turned out to be a good choice.
  • It took the company a bit of time but it was well-worth and brought about significant differences.

Full Case Study:

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